As a business professional, you understand the importance of social media as a marketing tool. With millions of users around the world, social networks greatly expand your reach and allow you to build your brand on a larger scale.
You may understand the importance of having social media accounts, but you may not know what to post. These four types of posts are ideal for business professionals.
1. Your Blog Posts
Always share your blog posts on your social accounts. Your posts provide informative, valuable content that your followers will enjoy. These types of posts also funnel traffic directly to your website, where visitors will be more likely to make a purchase or contact you for more information.
How you present your posts is important. For example, if you were a lawyer sharing a post on elder abuse, your post may talk about how 500,000 cases of abuse are reported each year. Including statistics and other bits of data in your posts will pique interest and, hopefully, get more people clicking on your posts.
2. Other Company’s Blog Posts
While it’s important to share your own content, it can also be helpful to share content from other companies and business professionals. You may not want to share content from a direct competitor, but if the information is relevant to your audience, feel free to share with your audience.
When you share content produced by other companies, you build trust among consumers and they won’t feel as if they are just being marketed to.
3. Posts That Start a Conversation
Ask followers questions. Share content that sparks a conversation. Engagement is important and will lead to more followers and potential sales.
When you share these types of posts, ask your followers to voice their opinions and join the conversation.
Injecting these types of posts in between blog posts and other types of content can help break up the monotony of it all and keep your followers on their toes.
4. Promotional Posts
Yes, promotional posts are okay to share. In fact, they should be a part of your social media strategy. If you have new products or services, share the news. Posts about news, promotions and discounts can help drive more sales.
Promotional posts are important, but don’t overdo it. If your social feed looks like a big advertisement for your brand, you will lose followers quickly because you’re not sharing valuable, relevant information. These are the types of posts you should share least often, but they do have a place in every social account.
News posts are also important. Content related to your industry will be relevant and interesting to your followers. People want to know what’s going on and if there are any new developments that are changing your industry.
Sharing a wide range of posts will humanize your personal brand. People want to interact with a human while on social media – not a marketing robot. And as a business professional, it becomes even more important to humanize your brand. After all, you are the face of your business.