4 Things Startups Often Forget


4 Things Startups Often Forget

by ICC on February 20, 2020
February 20, 2020 / by / in

The world of startups is the world of big ideas. Those who start these businesses can often take a look at any given industry and realize ways to do business that no one has ever figured out. What these same individuals often do, though, is forget the fundamentals. Below are just four of the things that startups often forget to their detriment.

How to Serve Customers

One of the major things that startups often forget – and that small business traditionally need to be quite good at – is how to serve their customer base. Many startups get so enamored of the ideas behind their concepts that they overlook the fact that they actually have to deal with the human beings who will use their product or service. Whether this means investing more time in market research or just setting up a toll free number, startups need to spend time concentrating on the human aspect of their businesses.

How to Manage Talent

Talent management is another huge area in which many startups find themselves struggling. Startups tend to be very good at hiring people who buy into the initial concept or who can drive major innovation, but they’re not always capable of keeping the types of employees around who will help to keep the lights on later in the company’s lifecycle. Learning how to properly manage a workforce and how to hire the right kinds of employees needs to be high on every start-up’s to-do list.

How to Make Money

Startups are worse at actually making money than most might think. They have big ideas and great plans, but the actual process of bringing in revenue isn’t one in which many excel. A start-up that relies heavily on investors or loans for a long period of time is one that greatly diminishes its own chances to succeed. It is vital that start-ups remember that they aren’t just in the business of disruption – they are ultimately in the business of staying profitable enough to justify keeping the lights on and pushing forward. Without a proper plan for bringing in income, a start-up will ultimately become another in a long list of failures.

What Comes Next

Finally, startups have a genuine problem in determining what comes next after the startup phase. Many entrepreneurs know where they’d like to go if the business becomes an industry leader, but the in-between phase is a lot tougher to figure out. For many, this means a lack of experience in learning how to plan for growth, how to handle operations as the market changes, and how to navigate the waters of competition when they begin to compete with the truly big names. Failure to plan for what will happen once the start-up gets off the ground is a good way for a business to fail.

It is vital that startups have more than just a good concept or a long-term plan. They need to know how to work with customers, how to create a good workforce, how to make money, and how to plan for the future. A startup that can manage to accomplish all of those goals is one that will often have more long-term success than its peers and has a better chance to make a real impact on the business world.